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The AfCFTA: What’s in it for me?

Ladies and gentlemen, thank you for always being part of “The Leadership Show”, which is gradually becoming very popular around the world and changing the narratives among African youths.

In the last edition, we brought you, Prof Dileep Rao who shared with us why it is not advisable for young entrepreneurs to seek venture capitals at an early age. Next week, we are bringing you, Ms Rhoda Harriet Khataba, the CEO of Pan African Chamber of Commerce to share with us, how the new African Continental Free Trade Area (AfCFTA) is going to benefit young and women entrepreneurs in Africa.

The AfCFTA is a new trade policy of the African Union. According to the African leaders, it is a strategic framework for delivering on the continent’s goal of inclusive and sustainable development. It is designed to accelerate intra-African trade and to boost Africa’s trading position in the global marketplace.

Our guest, Ms. Rhoda Harriet Khataba is an emotional intelligence expert, keynote speaker, author, talk show host, editor, producer, philanthropist, and influencer. She is also the founder of “Her Story Matters” organization, UK, where she has dedicated more than ten years to the advocacy on social psychology. She is devoting her life to mentoring other female leaders in order to support the actualization of gender equality around the world.

She was born and raised in Nairobi, Kenya before she left for London to continue her education and career. With degrees in Business Management, Hospitality and Tourism, Ms. Khataba found her future in London, where she gained experience in business and finance, international relations, project management, retail, and entertainment. She then continued her education with training certifications in creativity, management, and social psychology.

Working at BEN-TV, Ms. Khataba quickly found her voice while reporting on women’s equality and the subject of racism, two causes that are so dear to her heart. By promoting women’s rights and the needs for social injustice, she soon realized that her stories of women deserved a platform. It was then that Ms. Rhoda Harriet Khataba realized that the voices of women in Africa, Great Britain, and from around the world could all benefit from a foundation with the purpose of telling their stories to find purpose, unity, and fellowship. That was how she founded “Her Story Matters” organization in 2011 in the UK and in the decade to follow, the project was embraced internationally through accolades to her dedication.

Ms. Harriet was awarded the Transformation Award by Wisdom for Women International. She is being celebrated for her work as a mentor by the Wise Woman Award for her commitments to women and children. The ERPA Leadership and Entrepreneurial Foundation also recognized her with the Emerging Leader Award for her commitment in uniting women around the world through social media and other technological advancements.

She also serves as Advisor for the Youth United Council of India and as a board member of the Female Civility Leadership Institute. Ladies and gentlemen, the conversation with Rhoda Khataba on how entrepreneurs will benefit from the AfCFTA promises to be a great one.

Therefore, we invite you to join us live on Wednesday, May 12, 2021 by 2.00pm WAT at or Ugwumba Center for Leadership Development in Africa

The Leadership Show is powered by the Ugwumba Center for Leadership Development in Africa.

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1 thought on “The AfCFTA: What’s in it for me?”

  1. This is promised to be a great event that is capable cascading my mindset towards greater and sustained knowledge about trade in Africa. Thank you.

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Ugwumba Center for Leadership Development in Africa, 2022